How do you make an entrance make an entrance? That was the challenge for the entrance portal of the Holland Casino in Venlo in the Netherlands. For the entryway to act like a portal into a different world, the wall panels of seamless floor to ceiling LED screens are turned into immersive artworks that lean into luxury, entertainment and surprise that act as a backdrop for visitors to catwalk into the casino. Themes are a mix of elegant visual puns and avant garde metaphors, that allow the visitor to be drawn into the space as the main attraction.
Glazed Passage
Traditional casino themes are elevated into ornate stained glass windows flooded with rich sunlight - a rich moment of angelic suspension before entering the realm of luck. It is at once a play on the worship of money and a quiet breath before entering the world of entertainment that awaits.
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Peeking Through Parasols
Since Holland Casino Venlo hosts many visitors from China, a Chinese New Year theme was developed with a myriad of good luck easter eggs that the visitor would notice if they are paying attention to the details.
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The Hand You're Dealt
A liquidscape and visual metaphor for playing the hand you're dealt, that transforms in colour like a brush dipped into paint, cycling through the decorative objects floating inside. A royal flush appears, wishing the visitor luck in their coming hands.
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Nouveau Riche
As the title suggests, this theme is a nod to those who bring their new money to the table to walk among the gods of old, reimagined for the present in a reality that glitches back and forth between the old and new.
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Dazzling Reflections
The audioscape of this low key theme alludes to the sound of coins falling, but reimagines the sound as a dreamy twisting of prisms in the wind, creating an inviting passage of rich colour.
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Development Concepts
Credits
Creative Direction Mo Assem, Bucko Arends
Concept Design Denaé Vorster, Eléni Hoogenbosch
Art Direction Denaé Vorster
Visuals Denaé Vorster, Luc Petterson
Animation Luc Petterson, Franck Pagnon, Jessie Joosten
Creative Production Bucko Arends
Music and Composition Roel Slootman
